The tourism industry has been hard hit, so it was great to see a brand bringing some light relief. I loved Visit Iceland’s parody of Mark Zuckerberg’s Metaverse speech. What has been your favourite campaign of the past three months (not one that you or your organisation were involved in), and why?
Over the past few months we’ve had some fantastic client wins, including Bella & Duke, The Burrell Collection and the National Trust for Scotland, so watch this space for some big creative campaigns landing in 2022.and lowlight?īeing a junior, pitching to The Sun newsdesk and the reporter screaming: "Boring, boring, boring…" down the phone at my survey story pitch! It was tough at the time, but it did wonders for developing a thick skin and better creative stories. Returning to work after an extended period of leave and having the opportunity to shape and grow Muckle’s creative offering is exciting and challenging. But this role I’m in now at Muckle Media is definitely a career highlight. I had the opportunity to work on some fantastic creative campaigns for clients including Heathrow and Superdrug, which I’m really proud of. Working with Sian Morgan and Matt Wilcock at Cow was inspirational and helped me develop my creative process. What has been your creative career highlight? A baptism of fire after being away for so long and working at home with two kids during the pandemic, but thankfully, just like riding a bike, it all came back.
Four years later, and home in Scotland, I rejoined the industry, starting at Muckle Media in February 2020. Personal circumstances saw me relocate to the Middle East, where I took a career break to start a family. I worked with amazing PRs who inspired me to change career, as well as terrible ones who made me think I could do it better! I learned the ropes at Attenborough Saffron, Good Relations and Grayling before settling at Cow. My first job was at Good Housekeeping magazine.